Discussion about this post

User's avatar
John Wetzel's avatar

Loved this deep dive. Hoka has been a fascinating brand to watch so great to peel back the curtain on their strategy.

Expand full comment
Karena's avatar

As always, this was a great way to absorb so many interesting messages.

I first tripped over Hoka when buying arch-support footwear for my nephew post-Covid in Hanover NH at a tiny local running store. I had never heard of the brand, but the sales-person expounded the history of the brand, and the research and production of the sole.

Expand full comment
6 more comments...

No posts