Paraphrasing Mark Twain, “Τhe reports of the brick-and-mortar stores’ death are grossly exaggerated.” And last week, several announcements reflected this. First, Amazon’s CEO announced that while being somewhat unsuccessful, they are not giving up on physical stores:
Thank you so much for this post, I particularly love the example of the collaboration between B&N and Starbucks to improve the customer experience!
Best, Alex Kraberger