A few weeks ago, Business Insider had an article on how a DoorDash employee making $400K, complained about having to make one food delivery every month. The WeDash program, which indeed requires all employees right up to the CEO to make one delivery a month, is not all that harsh.
As outlined, this is common and has been happening for years, only with COVID recently has that policy stopped being enforced. The program itself will help employees better understand the respective core business. Nowadays, its quite common and can, for example, help management not lose touch with their workforce. The idea that if you want to understand a guy, you have to walk a mile in his shoes and broaden your view seems to be doing the job in most of the corporate applications.
The Uber-driving Banker reminds me of hearing that most banks competing for Tableau's IPO used Tableau for their presentations.