You may have heard that In-N-Out Burger is expanding eastward. This is a big announcement for a chain known for its reluctance to move beyond California (and then Nevada, and then Texas). How big? “The decision to open a Franklin, Tennessee territory office, which will oversee the chain’s eastward expansion, is especially surprising considering that, in 2018, In-N-Out CEO Lynsi Snyder, the granddaughter of founder Harry Snyder, told Forbes that the chain would not expand east of Texas as long as she was alive. ‘I like that we’re sought after when someone’s coming into town. I like that we’re unique,’ Snyder said at the time. ‘That we’re not on every corner. You put us in every state and it takes away some of its luster.’”
I wonder if catholic model even work in country like India, where preferences change every 50 miles.
Good analysis of a bold and risky move for a traditionally conservative operation like In-N-Out Burger. It's a quintessentially California brand that might still appeal to consumers in other states, especially if it keeps its super-simple menu, fresh ingredients, and affordable prices. I was thrilled to discover In-N-Out when we lived in Arizona, and it's the first place I visit on every trip back. The fresh burgers and fries really do taste better than the other big chains, and the prices and simplicity beat Shake Shack, in my opinion. If they can succeed in Texas while going head-to-head with local favorites like Whataburger, they can also succeed in other competitive markets. In Tennessee, they'll meet up with Hardee's/Carl's Jr., plus other regional favorites. In-N-Out also won't have the name recognition they enjoy out West, so it will be interesting to see if they invest in advertising or marketing promotions, which they typically don't need in their familiar home markets, and which would add to their costs.
The catholic vs buddhism business building angle is so interesting to me as an interfaith chaplain in training who is also running a business! I am assuming that these are analogies based on the faith itself, and want to add that the buddha actually also gave small business advice in the ancient scriptures, haha! doug's dharma video on the topic here: https://www.youtube.com/watch?v=jX7suYpv8WM
"A chain of “run of the mill” burgers.
(I may have just lost all my California readers)."
Them's fighting words, Gad! So what is your favorite American burger joint?