A few days ago, Chipotle made the following announcement: “Chipotle says it plans to hire 15,000 people in the U.S. as it opens more restaurants and tries to keep up with an expected increase in orders in coming months.” If you think the surprising part of the announcement is the number of people they plan to hire, the reasoning behind the timing is borderline shocking:
As always, well researched and great points. However, when I read the piece from WSJ, with orders moving to-go / pickup, the formats of the stores is going to change, and Chipotle will be no exception. I see my neighborhood Chipotle now less lines, more people waiting to pick up an already placed order. Certainly low wait times in the store are important, and so are with online orders, but the way food is prepared and packaged and kept on shelf for customer to come pick will change. I am not certain if Chipotle is trying to get some brand name by announcing 15K but on the other side, they would be cutting down the different type of workforce?
As always, well researched and great points. However, when I read the piece from WSJ, with orders moving to-go / pickup, the formats of the stores is going to change, and Chipotle will be no exception. I see my neighborhood Chipotle now less lines, more people waiting to pick up an already placed order. Certainly low wait times in the store are important, and so are with online orders, but the way food is prepared and packaged and kept on shelf for customer to come pick will change. I am not certain if Chipotle is trying to get some brand name by announcing 15K but on the other side, they would be cutting down the different type of workforce?
https://www.wsj.com/articles/americans-are-gobbling-up-takeout-food-restaurants-bet-that-wont-change-11674882022?TrucksFoT