Earlier this week, The Information had a fascinating article on MasterClass. For those who don’t know, MasterClass is a firm that offers well-produced classes from celebrities such as Film-making by Martin Scorsese, Acting by Natalie Portman, or Writing by Margaret Atwood, on a subscription basis, granting customers access to the platform’s library, rather than a single course.
Unbelievable research, insight and analysis.
MasterClass should invite you on their platform to provide a MasterClass on how to write a well-informed article.
In my opinion, you have eloquently described what I term “sensationalism,” which is more about the “idea” of doing something rather than actually doing it. I would submit that is why edutainment is popular. Thanks for another insightful article. By the way, I enjoyed your “Finding a Unicorn” class at Wharton. It has helped me to establish parameters regarding my own business practices.
Thoughtful and timely. Scaling smartly has too often meant high cash burn - which is why so many DTC and consumer brands are in turnaround mode. This article captures many solid points and I like the framework. Thank you.
Prof. Allon, I enjoyed reading your take on MasterClass and revisiting your S.C.A.L.E. framework, I'll be watching to see what happens to this company. It would be great to hear your thoughts on the larger online education/MOOC space - has any company built a competitive moat, how their offerings fit into the overall education marketplace, after the initial burst of MOOC innovation what is next, why didn't Covid give them a kickstart to scale? Thanks for a great post!