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Mar 19, 2022Liked by Gad Allon

Ole has an interesting value proposition. I wonder if this business has a significant TAM. Do consumers really have a significant desire / demand for this type of service? If so, at what cost (I'm assuming the consumer is footing the bill here). Population and store density will obviously be a driver for profitability as well.

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This is an extremely interesting concept and with great potential for reducing waste by reducing the number of returns. However, one thing I'm missing is how exactly this aims to tackle the issues of fast fashion outlined at the beginning of the article. For me, I don't feel it address fast fashion's tendency to pump out new styles with materials with questionable sustainability that fall out of vogue, or is that not the problem Ole is trying to solve? Rather, is Ole trying to fight fast fashion by making slow/local fashion more accessible?

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