One of the most interesting, recent phenomena in the world of e-commerce is the emergence of a new breed of firms: Amazon Aggregators. The idea is quite simple: rather than building new brands and products from scratch, these aggregators acquire tens (many times hundreds) of small merchants that have already proven successful on Amazon, along with their products.
On Aggregators and Dis-Aggregators
On Aggregators and Dis-Aggregators
On Aggregators and Dis-Aggregators
One of the most interesting, recent phenomena in the world of e-commerce is the emergence of a new breed of firms: Amazon Aggregators. The idea is quite simple: rather than building new brands and products from scratch, these aggregators acquire tens (many times hundreds) of small merchants that have already proven successful on Amazon, along with their products.