Working in this same industry i believe is a journey of transformation between traditional retailers that do not have the correct tech & human infrastructure to sincronize their systems on time with the new super apps. A big challenge that will be tackle in the same way their mix between in person and app orders is shifting. Also interesting that the "scarcity bias" works in an opposite way during the experiment, i have test on the other way and prove that the purchase intention increase when the user see "ULTIMAS PIEZAS or SÓLO 5 DISPONIBLES" in the app.
It is interesting to observe that even players like Amazon, who fulfill from their own warehouses, report stock-outs on website/app. Have always wondered why to even call this out, lest the customers are dissuaded. I would imagine the case of mis-information regarding inventory is much lesser in case of more controlled environment of Amazon.
Some of this is signaling that the firm usually carries it, but just not now. so if you decide not to buy now, but buy in the future, you are going to come back to Amazon.
I think there's also the "premise" of the app--there's this asian grocery delivery called "Weee!" that does stock out really well, and limited stock items are snatched up quickly. But it's because the whole idea of the app is to push hard-to-find asian grocery items, so the expectations of the consumer is aligned. Whereas instacart for me is for staples, and stock outs are kinda annoying.
I really enjoyed reading your posts, illustrating how operations works in practice with concrete examples, great work, Gad!
Thansk!
Working in this same industry i believe is a journey of transformation between traditional retailers that do not have the correct tech & human infrastructure to sincronize their systems on time with the new super apps. A big challenge that will be tackle in the same way their mix between in person and app orders is shifting. Also interesting that the "scarcity bias" works in an opposite way during the experiment, i have test on the other way and prove that the purchase intention increase when the user see "ULTIMAS PIEZAS or SÓLO 5 DISPONIBLES" in the app.
Very interesting. does it depend on which product you use it?
Maybe on the category, what Ive identified is that is different to put the message on Beers and Snacks vs Food for kids o dairy products.
It is interesting to observe that even players like Amazon, who fulfill from their own warehouses, report stock-outs on website/app. Have always wondered why to even call this out, lest the customers are dissuaded. I would imagine the case of mis-information regarding inventory is much lesser in case of more controlled environment of Amazon.
Some of this is signaling that the firm usually carries it, but just not now. so if you decide not to buy now, but buy in the future, you are going to come back to Amazon.
I think there's also the "premise" of the app--there's this asian grocery delivery called "Weee!" that does stock out really well, and limited stock items are snatched up quickly. But it's because the whole idea of the app is to push hard-to-find asian grocery items, so the expectations of the consumer is aligned. Whereas instacart for me is for staples, and stock outs are kinda annoying.
They are not available in Philly yet, but the idea sounds great!