‘Tis the season to be jolly, but if you’ve recently done any online shopping, you’ve probably realized that unless you order by a specific date, you won’t receive it in time —which won’t make for much jolliness. Nevertheless, we all know that many of these items, as well as some purchases made during the post-holiday, markdown season, will be returned.
I love this topic and have been thinking about it a lot recently. As consumers, we have become accustomed to free and easy returns. Therefore, changing consumer attitudes will certainly represent a difficult challenge and will reduce customer loyalty. I'd really like to explore a company that sends returns from consumer directly to another consumer for a reduced cost, thereby removing the middleman. This inefficient industry definitely seems ripe for innovation.
Professor Allon,
I love this topic and have been thinking about it a lot recently. As consumers, we have become accustomed to free and easy returns. Therefore, changing consumer attitudes will certainly represent a difficult challenge and will reduce customer loyalty. I'd really like to explore a company that sends returns from consumer directly to another consumer for a reduced cost, thereby removing the middleman. This inefficient industry definitely seems ripe for innovation.