Howard Shultz is returning as Starbucks’ interim CEO for the third time, following the retirement of the firm’s last CEO, Kevin Johnson. The last time Shultz was summoned was in January 2008, when the economy was in the midst of the Great Recession and the firm was performing at its worst.
It was a very rich read to see the core product-market alignment change over time for Starbucks and how that dictated the people and operational processes at the firm. In the current Online heavy business dynamics, similar to what Dominos did a few years back, should Starbucks finally prioritize the taste and quality of the core offering - Coffee? Be the fastest, most consistent, most convenient stop (be it online or in-store) for Coffee?
I come for the business analyses and stay for the humor. Sorry (?) that you kept being named God, haha!