It was a very rich read to see the core product-market alignment change over time for Starbucks and how that dictated the people and operational processes at the firm. In the current Online heavy business dynamics, similar to what Dominos did a few years back, should Starbucks finally prioritize the taste and quality of the core offering - Coffee? Be the fastest, most consistent, most convenient stop (be it online or in-store) for Coffee?
I am not sure there is a market for high quality enough coffee at this scale. Good coffee, roasted properly and kept and the right conditions, and then brewed (or made) in the right process is expensive. My bet is that Starbucks will double down on speed rather than quality.
It was a very rich read to see the core product-market alignment change over time for Starbucks and how that dictated the people and operational processes at the firm. In the current Online heavy business dynamics, similar to what Dominos did a few years back, should Starbucks finally prioritize the taste and quality of the core offering - Coffee? Be the fastest, most consistent, most convenient stop (be it online or in-store) for Coffee?
I am not sure there is a market for high quality enough coffee at this scale. Good coffee, roasted properly and kept and the right conditions, and then brewed (or made) in the right process is expensive. My bet is that Starbucks will double down on speed rather than quality.
I come for the business analyses and stay for the humor. Sorry (?) that you kept being named God, haha!