As always, such an insightful read. The final comment about the consumers may need to shift their habits to buy fewer better clothes was the premise of our recently published paper at POM: https://journals.sagepub.com/doi/10.1177/10591478241234996?icid=int.sj-abstract.citing-articles.5. Through a stylized infinite horizon model where both price and durability is being optimized we find that “…Otherwise, given high costs, the seller optimally targets a slow fashion-type outcome, with consumers targeting reuse (with durability) rather than variety...”
As always, such an insightful read. The final comment about the consumers may need to shift their habits to buy fewer better clothes was the premise of our recently published paper at POM: https://journals.sagepub.com/doi/10.1177/10591478241234996?icid=int.sj-abstract.citing-articles.5. Through a stylized infinite horizon model where both price and durability is being optimized we find that “…Otherwise, given high costs, the seller optimally targets a slow fashion-type outcome, with consumers targeting reuse (with durability) rather than variety...”