Really great summary of the market’s journey so far. Another key factor is relations with cities who set the regulatory environment for operators. They also need to understand this journey and meet operators in the middle, but operators need to form closer working partnerships to be recognised as a genuine and integrated part of the mobility ecosystem. This is hard within the context of pushing for profitability because it may well mean concessions on deployments in less profitable areas or profit sharing agreements, but if it brings greater alignment and more modal shift from car then both parties stand to benefit in the longer term, especially if it results in contract renewal the next time it comes to tender.
Really great summary of the market’s journey so far. Another key factor is relations with cities who set the regulatory environment for operators. They also need to understand this journey and meet operators in the middle, but operators need to form closer working partnerships to be recognised as a genuine and integrated part of the mobility ecosystem. This is hard within the context of pushing for profitability because it may well mean concessions on deployments in less profitable areas or profit sharing agreements, but if it brings greater alignment and more modal shift from car then both parties stand to benefit in the longer term, especially if it results in contract renewal the next time it comes to tender.
Completely agree!
Wheely good article!! It almost reads like a case and would be a good use of a ROIC tree.
Thank you :)
Thought about it this morning before publishing it! I think I will turn it into a case.