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Such a fascinating read!

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Really helpful read, thank you, professor!

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It's incredible that Zepto is able to maintain its 10-minute promise in the urban jungle of India's cities! Really interesting how India's unique culture and society create business opportunities that seem alien to me growing up in American culture. Thanks for another great read!

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I am visiting India currently and used Blinkit a couple of times. A few observations - Handling and delivery charges are a prominent part of the total cheque, sometimes as high as the AOV. These also vary by time of the day with early mornings/late hours being discouragingly expensive. Delivery times vary drastically between off and regular business hours.

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