What happens When Amazon Buys Too Much Prime…

When serving as Amazon’s CEO, Jeff Bezos liked to advocate for managers within Amazon to make decisions that were easy to reverse. He would call these decisions “two-way doors.” This may be possible when launching a new feature, trying a new payment method, or launching a new product (such as Kindle, Fire, etc.), but it’s much harder when it comes to physical infrastructure. Buying real estate and building warehouses are decisions that cannot be easily undone.

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