When serving as Amazon’s CEO, Jeff Bezos liked to advocate for managers within Amazon to make decisions that were easy to reverse. He would call these decisions “two-way doors.” This may be possible when launching a new feature, trying a new payment method, or launching a new product (such as Kindle, Fire, etc.), but it’s much harder when it comes to physical infrastructure. Buying real estate and building warehouses are decisions that cannot be easily undone.
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